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Analytical Customer Relationship Management (CRM)

As online companies continue to add new and often faster ways of interacting with customers, the opportunity and the need to turn data about customers into useful information has become a necessity. As a result, there are a number of software tools that have been created to analyze customer data. As one of the most dynamic customer management tools, we at Straight Marketing utilize Analytical CRM, as it addresses the analysis of customer data for a host of different purposes. In general it is used to design and execute targeted marketing campaigns that optimize marketing effectiveness. Analytical CRM takes into account product and service decision-making as well as pricing and new product development. Try to imagine how efficient your business would be if you knew what customers wanted and could quickly act on those needs.

The Benefits of Analytical CRM

Analytical CRM provides customer segmentation. To illustrate, it divides customers into those that may or may not utilize your services again, or gives you information that helps in the process of your service. Not only does it determine profitability or which customers generally lead to the most profit over time, it also provides the ability to market specifically to individual customers based on the data collected. As a predictive modeling tool, Analytical CRM can help your company compare future successes based on the customer knowledge database. Over time, the analysis helps with business decisions founded on earlier analysis. When it comes to sales, marketing and service, the benefits of CRM analytics are many and usually lead to better and more productive customer relations. Rather than struggling to find out what makes your customer tick, with CRM Analytics you know which people are going to be your best customers and how to find your prospects, quickly and efficiently.

Understand Your Customers At a Higher Level

As a growing company, the information you can acquire through Analytical CRM is priceless. As a marketing strategy, it delivers proven results across multi-departments. Rather than wasting time trying to figure out things about your customer, CRM analytics helps you find out where they are, who is your most profitable customer and what are their behaviors. Once evaluating or identifying potential clients, you can deliver far more effective results. Investing your time and money into Analytical CRM will more than support your important business decisions; it will play a vital role in the success of your organization.

The results of a CRM strategy are far reaching and can either be implemented in basic software or in a more complex software installation depending on your company’s requirements. We at Straight Marketing implement various CRM software packages that address a client’s needs whether it is for processes, sales or services. If you are ready to grow your business, contact us today to speak with our marketing experts. We are here to help you by implementing the most powerful online marketing solutions. Feel free to contact us at 800-713-9884 or e-mail us at with any questions or inquiries and we will respond promptly.

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