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Operational Customer Relationship Management (CRM)

CRM, an acronym for Customer Relationship Management is a broad term that covers concepts used by companies to manage their relationships with customers, which may include attracting the customer, analyzing the customer, and satisfying the customer. CRM is not simply advanced technology; it is a comprehensive approach to customer relationship management. Straight Marketing offers different types of CRM packages that accommodate customer relationship management and can include anything from setting up policies and processes, to customer service, employee training, marketing and systems/information management. To fill a company’s requirements, Straight Marketing considers a company’s needs before determining the best CRM tools.

What Exactly is Operational CRM?

Operational CRM generally refers to services that allow an organization to take care of their customers. It provides support for various business processes, which can include sales, marketing and service. Contact and call centers, data aggregation systems and web sites are a few examples of operational CRM. If your company has a high customer turnover, or perhaps high service costs, Operational CRM Solutions is a tool that can help you solve your problems. The high tech expertise of CRM gives you access to information about your customer as well as giving you a clear view of your customers needs.

Examples of How Operational CRM Works!

To ensure that your customers receive the most personal attention possible, we at Straight Marketing make the process and implementation of Operational CRM easy and professional. By way of example, let’s suppose you were overwhelmed with telephone calls each and every day. In your desire to know the status and progress of the services you are providing, you might want to speak with your customers, but there just isn’t time. Instead of spending time making telephone calls on a daily basis, Straight Marketing implements an operational CRM system that allows your customers to log into an account via the web and view all the details of the service being provided. Try to imagine the time you can save without having to respond to unnecessary phone calls. As a result of Operational CRM, it’s a win/win situation for everyone. You are responsive to the customer, your customer is happy with your service and everyone is getting what he or she wants and needs. This is just one area of CRM that creates greater efficiency for your company.

The results of an operational CRM strategy are far reaching and can either be implemented in basic software or in a more complex software installation depending on the company’s requirements. We at Straight Marketing implement various operational CRM software packages that address a client’s needs whether it is for processes, sales or services. If you are ready to grow your business, contact us today to speak with our marketing experts. We are here to help you by implementing the most powerful online marketing solutions. Feel free to contact us at 800-713-9884 or e-mail us at with any questions or inquiries and we will respond promptly.

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